The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
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The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
. . .
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According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
. . .
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There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
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Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
Setho ka Gaon

With each passing day, the ‘curtain of separation’ weighs down on the women of Afghanistan, paving the way for tyranny to thrive.
Arth

MODERN DATING
It’s quite a linear process, that of modern dating I mean. You install a dating app, say Bumble or Hinge, make a profile putting your best foot forward and go by a machine’s algorithm for which the maker of the app earns money. These apps go by either a subscription based revenue model or through in app advertisements. In a way, it is a scientific permutation and combination of the app users. Social relationships form an essential part of adulting. And one might be thinking that modern dating and social relationships do not have much to contribute to the economy but I believe that it contributes a lot although in indirect ways. To get a brief overview of how the process works, let’s undertake the story of ‘When X matched with Y’. X happens to be a lively person with a bio that talks about her love for cafes and flowers while Y is somewhere along the lines of an artist, trying to work his way up a college band. The machine’s algorithm matches these strangers and they bond over a similar interest in music. The late night conversations increase the internet usage of both these people as their initial talking phase continues hence directly helping their internet service provider make more money.
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They plan to meet up at a café to understand each other better. The café, which has to pay a high rent considering its location in a place like Hudson Lane or Hauz Khas, charges a high price for even a simple coffee, citing ambience and service. The date is going well with multiple rounds of desserts and great food. The waiter eagerly awaits a good tip. All this directly impacting the food industry which had taken a slump in the Covid Restriction Phase. To impress X, Y also brought along a bouquet of flowers. Spending adds on to the economy in the Keynesian framework. All this gives a basic idea of how several such small stories add on to the economy in the bigger picture. Hence justifying in some ways: ‘The Economics of Small Things’.
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But what I wish to highlight through this tale of modern dating includes the macroeconomic concepts of ‘Asymmetric Information’ and ‘Adverse Selection’.
Asymmetric Information as given by Gorge Akerlof in his 1970 Article on ‘The Market for Lemons: Quality, Uncertainty and the Market Mechanism’ talks about a phenomenon where in an economic market, no one has perfect information. The seller has more information than the buyer thus creating an asymmetry.
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Coming back to our story of X and Y, X probably knows way more about herself than Y can find out in the limited days of courtship. For all we know X might be portraying an image that is not even close to what she is in reality. Same goes for Y. So the economic concept of ‘Asymmetric Information’ can be seen in a social set up as well and it trickles down in the behavior of people. So if X and Y decide to get into a relationship based on the limited information that they have of each other, they might feel in some three to four months that they made a wrong decision and the deal would be called off.
This could be one reason why modern relationships come with an expiry date.
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One of the disadvantages of this lack of information is ‘Adverse Selection’. It is mostly talked about in high risk ventures such as insurance, where a lack of information about a premium leads to bad investments. Let us consider ‘dating’ to be a risky venture with risks such as emotional turmoil, dissatisfaction and psychological trauma. The withholding of information by either of the parties makes either or both the parties liable to losses. The last problem associated with this issue is ‘Moral Hazard’. Moral Hazard occurs when there is asymmetric information between two parties but the change in behavior of one party is exposed after the deal is struck. In this scenario it could be that Y who initially claims to be a good communicator becomes avoidant or worse, that they were already seeing someone.
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While X and Y may or may not have a fairytale ending, one thing is for sure that none of them have perfect information or information symmetry in the set up that they met. In conclusion, I believe that economics is as much empirical in nature as it is behavioral. The various economic concepts see their proofs and logicality in every day occurrences. Modern Dating is just one such example of a social happening that sees the prevalence of these concepts.
Ananya Dubey
Editor-In-Chief, Editorial Board
Department of Economics
Hindu College, Delhi University
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