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DEMAND SIDE ANALYSIS OF ADDICTIVE COMMODITIES

Shivendra Sahai

Demand-side analysis of addictive commodities

How behavioral economics can play a crucial role in limiting the use of drugs, cigarettes, and alcohol.
 

For a very long time, the world has been grappling with the problem of drug addiction. A majority of us consider it to be the largest, most dangerous social evil that is destroying the fundamentals of humanity. Be it elders, adolescents or even senior citizens, drug addiction and cigarette consumption has affected each and every one of us in a negative way. Now, the question that arises in front of us is that isn’t there any way to eradicate the problem or menace of drug and tobacco abuse? Well, Economics doesn’t disappoint anyone. In this article, I shall discuss how we can put Economics to completely eradicate this problem.

 

Till now, the government has been playing an active role in curbing the use of drugs, tobacco, and alcohol by levying a huge amount of taxes on them. Though at first thought, it might seem relevant to think that the imposition of tax on these commodities will discourage consumers from buying them as their prices will increase, but the quantity that is being demanded by the drug users does not decrease as much because no matter what the price of a drug is, people addicted to drugs will buy them. This fact can be verified by the following graph ㇐

demand_curve0013560668548139796963.png

Let’s assume that a person is buying a pack of cigarettes. In the graph, let P1 be the price of the cigarettes without tax and P2 be the price with tax. Also, let Q1 be the quantity demanded the cigarettes and Q2 be the quantity demanded after the imposition of tax. An increase in the price due to taxes leads to a contraction in the quantity demanded for a pack of cigarettes, thereby validating the law of demand, which states that as the price of good increases, the quantity demanded for that good decreases and vice versa, ceteris paribus. Movement along the demand curve means 
 
However, the law of demand operates in a slightly different manner on products like drugs, and the products that are addictive in nature. People tend to buy addictive items irrespective of the price of these products as people are habituated to them. Therefore, imposing a high level of tax might not be a good idea to get rid of this menace.


 
Now, another way of tackling this problem is spreading awareness among people about the side effects associated with drug abuse. The government, instead of increasing the price by levying taxes, tries to educate the citizens not to consume drugs, cigarettes and other items containing tobacco.
The consequences of this solution can also be illustrated through the graph ㇐

demand-curve-shift-56a9a6615f9b58b7d0fda

In the graph above, the price of the drug is not increased by the government. But, through awareness programs and counseling sessions, the willingness shown by the consumers to buy the sin products can be reduced significantly. Through psychological therapies like ㇐ reinforcement, aversive conditioning, the propensity of drug users to use addictive substances can be controlled up to a satisfactory level.
 
Thus, what we can derive from the above analysis is that there are many more factors that affect the consumption of addictive substances. A mere imposition of taxes is not the only solution, rather many other things, like ㇐ psychological composition of the person consuming those items, causes that force her/him to consume drugs or cigarettes, etc. should be considered to get rid of this social evil. 

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