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 PLUNGING AUTO-SALES IN INDIA : INVENTORIES FULL OF VEHICLES, BUT POOR DEMAND

By Ankit Seth

“FMCG sales are low because millennials didn’t brush and didn’t use soaps for bathing.” The social media platform Twitter was flooded with thousands of chucklesome tweets like this after the Indian Finance Minister (FM) Nirmala Sitharaman made a so-called hilarious statement. Preference given by millennials to digitally accessible and comfortable cab rides like Ola, Uber, etc. is among the reasons for the sinking of automobile sales in India, which is the crux of the FM’s claim.

There was a spate of tweets made by furious youngsters on trending campaigns like #BoycottMillennials and #SayItLikeNirmalaTai on Twitter, replying to the FM’s statement.

Even India’s richest banker, Uday Kotak, says that his son is more than happy taking a cab ride rather than owning a car.

 Passenger vehicle sales in India saw a steep fall for eight months until June, but the highest recorded fall was seen in May when the sales dropped by 20.55 percent. As buyers have shelved the purchase of automobiles, auto inventories have started piling up. The normal inventory level is about 30 days, but according to a survey conducted by the Federation of Automobile Dealers Associations (FADA), the average inventory with two-wheeler and commercial vehicles’ dealers is 45-50 days at present while passenger vehicle dealers have an average inventory of 40-45 days.

 There are some critical reasons for the fall in auto-sales.

One, banks and mutual funds, which are critical lenders to Non-Banking Financial Companies (NBFCs), cut off funds. This left many finance companies with a “liquidity crunch” due to which buyers of automobiles were affected.

A large-scale NBFC, Infrastructure Leasing and Financial Services (IL&FS) which nearly collapsed a year ago had its outstanding loans amounted to Rs. 91,000 crores. IL&FS defaulted on its debt obligations, which triggered a liquidity crisis in the financial services, which led to the reluctance by banks in giving automobile loans to Indian buyers.

State Bank of India’s chief Soumya Kanti Ghosh says, “The NBFCs are responsible for 30 percent of the auto-sector problem.” According to the Society for Indian Automobile Manufacturers (SIAM), the NBFCs currently finance almost 70 percent of the new two-wheelers and 60 percent of the new commercial vehicles in the country.

Sudhir Gharpure (General Manager, Maruti Suzuki Dealership) and his sales team were discussing on an issue at a big Maruti Suzuki dealership on the outskirts of Mumbai one day. That day, not a single customer was seen in the dealership to book a car, though previously, they used to get 15-20 bookings each day. In recent times auto-sales are as scarce as hen’s teeth.

Two, forthcoming of the Bharat Stage VI (an emission standard) norms have left Indians in incertitude that whether to buy the new BS-VI compliant vehicles straight in the year 2020 or to avail the offers on the automobiles which are produced at present.

These norms prescribe the limiting values of pollutants emitted from the vehicles. The difference between BS-IV and BS-VI graded fuels is that the former contains 50 parts per million (ppm) of sulphur, whereas the latter contains only 10 ppm of sulphur.

It is estimated that with the oncoming BS-VI norms, the cost of diesel cars will be higher by about Rs. 1 lakh, whereas the increase in the price of petrol-driven vehicles will be about Rs. 20,000.

Many car makers who are launching the BS-VI vehicles in readiness are proffering their upgraded cars at remunerative prices to allure the buyers. For instance, Hyundai Grand i10 Nios with the BS-VI engine is launched in India at Rs. 4.99 lakh.

It is evident that as Indians are looking forward to shift to the new BS-VI compliant vehicles, the sales of automobiles are also certain to fall. Surely, intervention by the Government of India in the auto-sector issue is critical. Though difficult, probably the reduction in GST will help to raise the sales of automobiles once again. Certainly, complying with the new standards will pose a problem in reviving the sales of automobiles produced at present.

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