The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
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The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
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According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
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There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
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Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
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The Sunset of a great Industrial Era

Lavanya Batra
2 mins read
Today, every economy in the world shares a common concern; the GDP is falling, and while most argue it is due to the Pandemic, the Economists have something else to say. It is because productivity is declining all over the world for the past 20 years resulting in high unemployment, everywhere. They tell us that we can look forward to slow productivity growth for the next 20 years. The economists have believed that there are only two factors responsible for enhancing productivity; efficient Capital and Labour. But Robert Solow said that these two factors only account for about 14% of the productivity. The rest 86% comes from the Aggregate Efficiency – the ratio of potential to useful work. The maths says, at the end of two industrial revolutions, in the 19th and 20th century, half the human race has become well off whereas the other half has become worse off than their ancestors.
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The British took us through the first Industrial Revolution in the 19th century which was a communication revolution. They invented Steam Powered Printing, putting an end to the manual printing presses. It allowed us to produce mass cheap print quickly. They also laid out a Telegraph System across the British aisle. These two new technologies then converged with a completely new source of energy in Britain called coal. They harvested the coal and invented the Steam Engine which was then put out on rails as Locomotives. The Second Industrial Revolution took place in America, in the 20th century there was centralized Electricity and Telephone. All of a sudden, people could communicate at vast distances as fast as the speed of light. Later came Radio and Television and when these new communication technologies converged in the United States with a completely new energy source - cheap Texas crude oil.
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It changed the way we manage, power, and move economic life. It took the whole world through the 20th century and it peaked in July 2008, when Crude Oil hit a record price of $147 on the world markets, leading to the shutting down of the whole world economy. This economic earthquake led to the collapse of the Financial Markets later as an aftershock and the world economy is still dealing with it. The entire Industrial Revolution that we have gone through is dependent on the Carbon deposits of a previous period in history and fossil fuels. The fertilizers and pesticides, construction materials, pharma products, clothing, power, and transport, all are made out of Fossil Fuels. So, when the price of oil goes up to $95 a barrel, all the other prices go up. When the prices reach about $115, the purchasing power slows. The global economy is expected to be in a state of unrest for the next 50 years.
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So, how do we expect the world economy to grow when the businesses are plugged into a platform,
an infrastructure of centralized telecommunication, fossil fuel nuclear power, internal combustion road,
rail, water, and air transport and that infrastructure peaked in its productivity in the world, years ago?
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The pattern that we observe in these two Industrial Revolutions is the coming up of two new technologies, converged with an energy source, giving rise to new infrastructure for mankind. The Third Industrial Revolution which is expected to take place in Germany will be a new convergence of communication, energy, and transportation. Germany, in terms of Per Capita Income, is the most robust market economy in the world. 32% of all the electric power in Germany comes from renewable energy. The fixed costs of these renewable energies will be very cheap in the next 20 years. The marginal cost of producing renewable energy in Germany today is zero. As Rifkin said, “The communication internet is converging with a nascent, digitalized, renewable energy internet and both those internets are converging with a fledging automated driverless road, rail and water transport internet to create three internets: Communication Internet, Renewable Energy Internet and Automated transportation logistic Internet to manage, power and move economic life. These three internets ride on top of a platform called the Internet of Things”.
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As this new system comes in, it would lead to direct engagement at very low costs. This is the Revolution. This new platform is very radical because it is designed to be distributed and not centralized. According to economic theory, the market is in equilibrium where price equals marginal cost. The third Industrial Revolution would be a digital revolution that would be so powerful in its potential productivity, it could reduce the marginal cost for some goods and services to nearly zero and there would no longer be a profit margin. With 3 billion people on the internet producing their music, videos, news blogs, and sharing it at near-zero marginal cost with millions of people online, have disrupted the entire industries.