The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
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The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
. . .
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According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
. . .
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There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
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Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
Setho ka Gaon

With each passing day, the ‘curtain of separation’ weighs down on the women of Afghanistan, paving the way for tyranny to thrive.
Arth

IMPACT OF SUMMERS ON MIDDLE CLASS FAMILIES
As the calendar turns to April, we start seeing a change in our habits. The water bottles come out, batteries from the geyser
and old condensers from the fans are removed and the woolen clothes are stored. As the months pass by and we reach June and July we see a lot more of such kind of habits. The things mentioned above are something we can all relate to as middle-class people. When the summers arrive and there is rise in temperature and humidity, we experience heat waves which impacts the various aspects of an economy like the agricultural sector, middle class, lower class, and, labourers, etc.
The middle constitutes a big portion of the Indian population, about 31%, is considerably impacted due to the summer season. A rise in temperature makes a substantial change in the eating habits. The intake of water-rich items increase, especially with a severe rise in intake of beverages like soft drinks, and juices (whose consumption increased to a 37% in April - May 2022 as compared to the same duration in the previous year) whereas the consumption of hot beverages like tea, coffee fall (but still a sizable chunk remains).
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There are a lesser number of varieties in the veg menu as compared to the wide variety in
winters, as the scorching sun raises the consumption of dairy items like curd, buttermilk, and lassi.
The number of dine-outs also tend to rise with the temperature thus generating a similar pattern of the number of dine-outs, the temperature, and the expense of dine-outs all three rising simultaneously when compared to the winter season.
The pattern of the usage of utilities consisting of water, gas, and electricity tends to differ from each other.
The quality of water to quench thirst and act as a natural coolant allows it to be used excessively by people to keep themselves hydrated, wash the floor, fill the coolers, and tanks, water the lawns, wash cars, and for entertainment purposes during April to July. All this necessary and avoidable or unnecessary use results in the high usage of water pumps.
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Meanwhile, during the same time, the reliance on the fans, coolers, and ACs tends to increase with the knob of the refrigerator needing to be lowered further to keep the groceries intact.
All this elevated use of the water pumps, coolers, ACs, and refrigerator results in a heightened electricity consumption thus, contributing to a lengthy electricity bill. The only commodity under the utilities that experiences a decline(in terms of quantity used and so the cost born) in the warmer months is gas (LPG, PNG) as its usage while cooking drops with respect to October to January (& mid-Feb) along with a drop in the alternate uses of gas like geysers and heaters.
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Unlike the expenses of gas (LPG), the cost incurred due to transportation for shorter distances tends to rise from April to June,
as people prefer taking a bus or personal vehicle over walking. Under such conditions, the monthly travel expense tends to balloon for those families who prefer personal transport over public due to the high vehicle maintenance and increasing costs of petrol and diesel.
The months of June & July also tend to be a vacation to various popular tourist destinations like hill stations, water parks, or amusement parks amounting to an extra expenditure big in proportion to its duration (like an expense of about ₹20,000 within 4 days during a vacation). Similarly, the summer camps for kids mostly organized by the schools, or other regional activities to let them learn, have fun team-building exercises are certain (though avoidable) expenses for every other middle- class family.
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Like some of the costs above, the medical expenses incurred could be high but uncertain as April and May experience strong, hot, and dry summer winds called Loo, which leads to an increased number of heat strokes, heat waves, dehydration, and exhaustion. There could be other conditions like respiratory problems caused due to excessive wildfires, and allergens along with an increase in the number of diseases like dengue, malaria, chikungunya, cholera, etc spread by mosquitoes, flies, and insects due to the increase in humidity in June and July. Thus, resulting in an increased chance of hospitalization,
and medical care.
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The expense on personal care items and clothing tend to be less in May, June, or July as compared to winter with no requirement for essential woolen garments like sweaters, jackets, or gloves to protect from the cold. Though seasonal items like cotton clothes and moisturizers tend to be high(not compensated by the big online sales which mostly comes in October to December).
But this high price is balanced by the less quantity bought as compared to the personal care items bought to act against winters.
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Change in the calendar does make some holes in the pockets, the biggest being the increased consumption of electricity followed by the medical, transportation, and vacation costs, but also fills some like the decreased consumption of gas (LPG) or personal care items.
To mitigate some of these expenses several ways can be adopted like using efficient energy-saving appliances, maintaining(regular cleaning and service) the appliances like fans, coolers, or refrigerators to ensure low energy consumption, having a medical cover, avoiding activities which may result in heat strokes, exhaustion and thus, in a possible medical expense, and effectively planning any trip (considering & comparing the possible costs) that you wish to take. Thus, cutting unnecessary expenses, conservation techniques(to save energy), prioritizing the commodities, financing, and awareness, along with effective and efficient financial planning, can mitigate the economic effects the warmer months have on our spending habits.
Ujjwal Shyam Mogha
Senior Editor, Editorial Board
Hindu College, Delhi University
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