The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
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The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
. . .
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According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
. . .
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There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
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Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
Setho ka Gaon

With each passing day, the ‘curtain of separation’ weighs down on the women of Afghanistan, paving the way for tyranny to thrive.
Arth

Setho ka Gaon
An account of a historical town of India
By Sukriti Aggarwal
On a recent weekend jaunt to Ramgarh, a town in the Shekhawati region of Rajasthan, India, I met with empty roads, dilapidated Havelis and walls filled with colourful frescos indicative of a celebratory history. Wondering what could lead a town that was once bustling with business and trade into a town with an approximate population density of mere two persons per sq. km today, I found my answers in the economics and rich history of the region. (Although, it did mean that the residents had to be our tour guides.)


Streets of Ramgarh
An empty Haveli
Ramgarh was first founded by the Poddar family in the mid 1800s. Poddars, originally from Fatehpur and Churu, also towns in the Shekhawati region, came to Ramgarh for a rather peculiar reason. They were a Marwadi family known for being the financiers of the king. They were loaded people in business with enough saved up to survive generations. Their industriousness and integrity were challenged by the Zagirdars(vassals) and Sahukars(moneylenders) of Churu. To prove to them that they could build and inhabit a town, they came to Ramgarh. With the support of the Sikar Raja (king), they began the development of the area. They built Havelis, Kuans (wells), Bavadis (step wells), schools, Chhatris (Indo-Islamic elevated, tomb-like structures) and, temples. Within the influence of a powerful family and proximity to the ancient silk route, people, especially traders and businessmen, started settling in the region. Soon, it was a significant town for business and trade, with all the rungs of the society living together.


A 200 years old temple in Ramgarh
Side of an old Haveli

Vedaaranya Haveli
The richest and the most respected in the area were called ‘Seths’. It was an honourable echelon, and earning the title was not an easy task. People had to earn the title by doing seven noble things for the society like building a well, a hospital, a gaushala (cow-shed), a school etc. Interestingly, The chaukhat (door frame) of the front door of a haveli represented the number of things a person has done for society, and that is how people knew if it is was a Haveli of a Seth.

Chaukhat (doorframe) of a Seth with seven different designs
The Seths had a simple formula to multiply and save their wealth which is quite exciting and contrary. They kept approximately twenty-five per cent of their wealth in the form of liquid cash so that whenever a situation came where they’d had to run, they could take the money and flee instantly. They kept another twenty-five per cent in the form of gold, be it jewellery or bars. They kept this hidden deep inside their Havelis in Tehkhanas(vault/ secure rooms) guarded by secret trap doors and huge Godrej safes. On a raid done by the government on one of the Havelis in recent years, word has it, 99kgs of gold was found hidden deep inside the Haveli in 30 different secret chambers. In places, an ordinary person would not even blink an eye.

Trap door leading to a secret
chamber under a bed.

Trap door
They kept the other twenty-five per cent to play with that is to do business and trade with. This is the money they risked and earned their fortune from. They used the last twenty-five per cent to buy property in different places across the country.
This was their idea of how wealth should be handled, and a wise man told me, “they taught us how to save more and today, they teach us how to spend more”, which, if we come to think of, is true for our generation. The difference, I believe, is due to the availability of various jobs, the development of different forms of money, and a diverse social structure. We save our money differently, rather than keeping gold in vaults, we rather invest in gold bonds.
The Shekhawati region is famous for its Fresco art, and it is known to be the world’s most extensive open-air art gallery. The frescos seems like a comment on acceptance of the past, present and future by the people of the region. Colourful paintings on the facade and walls of the Havelis depict fables of the victories of Lord Krishna, mock and accept the rule of the British. Every Haveli had a different concept in the paintings. Interestingly, The time the Havelis were built could be distinguished by the colours used in the paintings.The Havelis built before the advent of the British had paintings in the four colours of- Geruaa (ochre), Mehandi colour (dark brown), Haldi colour (golden yellow) and Indigo. Whereas the Havelis built after also had shades of Feeroza rang (aqua colours). Every wall we passed had a different tale to tell, yet hardly anybody who would want to listen.



Fresco art
Fresco art
The town was abandoned when the British left around the 1960s. With the abundant money the Seths had, they bought major industries that the British sold off. After independence, they ran those industries and are industrialists and business families all across India today, especially in Kolkata and Mumbai. Most established business families of India may find their roots in this place, be it the Goenkas or Ruhias.
Gradually, due to contracting business and trade, intense heat in the summer months and decreasing number of inhabitants, most people started moving and they left behind a land filled with memories of a beautiful time.
In recent years, successful attempts have been made to revamp the Havelis and make this place visible to people.
Fresco art

An old Geyser

Facade of an empty Haveli

Sukriti Aggarwal
Editor-In-Chief, Editorial Board
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