The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
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The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
. . .
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According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
. . .
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There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
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Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
Setho ka Gaon

With each passing day, the ‘curtain of separation’ weighs down on the women of Afghanistan, paving the way for tyranny to thrive.
Arth

Indian Start-Up Culture: The Corporate Casino
By Yatharth Dhingra
As dazzled and mesmerised, India Inc. appears as Vijay Shekhar Sharma eyes the country’s largest, a 3 Billion dollar IPO for Paytm, which boasts itself of being the 2nd most valuable start-up in India with a valuation of 16 Billion dollars, what a lot of people fail to realise, is that it has not made a penny in profits since its inception, which is 12 years. The unicorn booked a net loss of INR 1500 crore in 2018, which swelled up 70% to INR 4000 crore in 2019. Oyo, the next most valued at 10B$, reported a net loss of INR 2400 crore in 2019, 6 times higher than the previous year’s, and has never been profitable in its lifetime. The biggest Indian unicorns might have all garnered impeccable valuations but have never been profitable on the balance sheets. The inference and implications of this statement speak a lot about start-ups’ conditions in the status quo. At a point in time when large scale monetary investment pumps drive the degree of growth you are creating, the value creation in the start-up is backboned on investing large sums of money and not inherently on the sustainable capacity of the business to generate value through efficiency.
Profitability, as a concept, is reflective of a business’s ability to earn on the revenue which it has generated after deducting the costs and expenses incurred to generate that revenue. That is to say, a start-up with profitability reflects efficiency, in as much as they are able to generate a percentage of profit for each dollar of input expended.
If an entrepreneur follows the logic of creating value through capital, they are trying to create short-term value, hoping to flip the business through an IPO. The problem with this all-in ‘hope’ mindset then necessarily becomes that start-ups have the propensity to fail as often as to succeed. They consistently raise rounds and rounds of billions of dollars, invest all of it to drive value, and raise again once unprofitable, making it a vicious circle, until this circus either culminates into an IPO or wrapping-up. When we magnify successful unprofitable start-ups turned MNCs like Amazon, we grossly overlook the plight of thousands of failed start-ups that bled and ruined investors, hoping to turn debt mountains into super-profits in the long run, which never happened. Katerra, a tech construction start-up, highly aggressive expectations to blow the market, backed by Softbank, Celestial capital, Greenoaks capital, and a number of other firms, with a total invested capital of 1.7 Billion dollars, went bankrupt. Quibi, the American, streaming future prodigy, backed by big names like JP Morgan Chase and Goldman Sachs with a total invested capital of 1.75 Billion dollars, shut down mere six months after its launch. LeSports (1.7B $), Arrivo (1B $), Solyndra (1.33B $), the list is endless. Driving value by capital is not an investment; it is a gamble. To that extent, putting billions of dollars into a start-up to drive value is no different than a game of craps in the casino. The only difference is that craps at a casino still have a 50 per cent probability of you winning, whereas according to a report by Forbes, 75% of start-ups that receive heavy investments fail.
The pandemic has made us well aware of the horrors of a dynamic & uncertain business environment. It also serves as a glaring testimony that there are some things you can never foresee or predict. That is to say, every bet one makes thinking it to be a safe bet might not be that safe. Every dollar one invests, thinking it will surely be a good investment, might not actually turn out to be so. At that point in time, a re-adjustment in the start-up philosophies of Indian start-up culture, to not see investments as a free donation line to drive value solely and as a card to get out of loss heavy quarters, but as a liability aimed towards achieving sustainable growth and profitability, driven by a constant assessment of the efficiency derived from every dollar invested, to make growth, and thus success, sustainable, is extremely imperative, and urgent.

Yatharth Dhingra
Senior Editor, Editorial Board
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