The lovely tale of Liquor
during Lockdown and before
At every stage, addiction is driven by one of the most powerful, mysterious, and
vital forces of human existence. What drives addiction is longing —
a longing not just of brain, belly, or loins but finally of the heart.
Cornelius Platinga
The use of alcohol in India for drinking purposes dates back to somewhere between 3000 and 2000 BC. An alcoholic beverage called Sura which was distilled from the rice was popular at that time in India for common men to unwind at the end of a stressful day. . Yet the first mention of Alcohol appears in Rig Veda (1700BC). It mentions intoxicants like soma and prahamana. Although the soma plant might not exist today, it was famous for delivering a euphoric high. It was also recorded in the Samhita, the medical compendium of Sushruta that he who drinks soma will not age and will be impervious to fire, poison, or weapon attack. The sweet juice of Soma was also said to help establish a connection with the gods. Such was the popularity of alcohol. Initially used for medicinal purposes, with time it evolved and became the beverage that brought life to social gatherings, and eventually consuming alcohol has become a habit for many.
With such a rich history of not just humans but also of the gods,
what is a worldwide pandemic to stop anybody from drinking?
. . .
According to a report released by the World Health Organisation (WHO) in 2018, an average Indian drinks approximately 5.7 liters of alcohol every year. In a population of casual and excessive drinkers, with the shutters of liquor stores down, it must have been extremely difficult for “certain” people to survive lockdown. In the first two phases of lockdown, the desperation had quadrupled prices of alcohol in the Grey Market of India. Also, According to Google Trends, online searches for “how to make alcohol at home” peaked in India during the fourth week of March, which was the same when the lockdown was announced. As a consequence, a few people died drinking home-brewed liquor. People committed suicide due to alcohol withdrawal syndrome. Owing to the worsening situation and to reboot the economy, some states decided to open licensed liquor stores in the third phase of the COVID-19 Pandemic lockdown in India. This decision was the worst best decision the state governments could take. The kilometer-long queues in front of liquor stores were evidence that a pandemic can turn your life upside down yet your relationship with alcohol cannot move an inch.
The love in the hearts of those who are addicted was explicit. We might have seen addiction, we might have witnessed desperation but what happened in the month of May was madness, not just in terms of the way people pounced but also in the way the government earned. According to a report by Hindustan Times, on the first day of the third phase of Lockdown, the Indian state of Uttar Pradesh recorded a sale of over Rs 100 Crore from liquor. On the second day of the reopening of Liquor stores, Karnataka reported sales of 197 crores in a single day which was the largest ever. Eventually, the prices of Liquor were hiked to 100% to discourage people from drinking.
. . .
There was a special corona fee that was imposed in Delhi by Chief Minister Arvind Kejriwal. A 70% corona fee was imposed in Delhi, yet the sales did not drop. The entire situation was a disaster for the law enforcement officers, social distancing was easily abandoned and a basic code of conduct was happily violated. Despite the chaos created, the states continued to collect revenues. Home delivery of alcohol was allowed in Maharashtra and e-tokens were sold in Delhi.
Demand for liquor is inelastic which means that
the sale of alcohol is not much responsive to change in prices.
In general, since alcohol policy is a state subject in India, revenue from Liquor is a cash cow for state governments. In 2018 and 2019, four states collectively collected about 20,000 crores in taxes from the sale of liquor. As much as the state earns from the sale of Liquor it is undoubtedly, a threat to the Economy. Consumption of alcohol has dire health consequences. When a person consumes an alcoholic beverage, there is a rise in BAC because of which there is a gradual and progressive loss of driving ability because of an increase in reaction time, overconfidence, degraded muscle coordination, impaired concentration, and decreased auditory and visual acuity. This is known as drunken driving. (V. M. Anantha Eashwar, 2020) Drunken driving is the third biggest cause of road accidents and over speeding in India. Road accidents are not it; alcoholism causes sleep problems, heart, and liver issues. Also, it is not about an individual’s life, it ruins the lives of all people concerned.
Addiction also causes economic loss. In 2000, Vivek Benegal and his team assessed 113 patients admitted to a special de-addiction service for alcohol dependence. They found that
the average individual earned a mean of ₹1,661 but
spent ₹1,938 per month on alcohol, incurring high debt.
They also found that 95% did not work for about 14 days in a month. They concluded that it led to a loss of ₹13,823 per person per year in terms of foregone productivity. A more recent study, Health Impact and Economic Burden of Alcohol Consumption in India, led by Gaurav Jyani, concluded that alcohol-attributable deaths would lead to a loss of 258 million life-years between 2011 and 2050. The study placed the economic burden on the health system at $48.11 billion, and the societal burden (including health costs, productivity loss, and so on) at $1,867 billion. “This amounts to an average loss of 1.45% of the gross domestic product (GDP) per year to the Indian economy,” the study said. (Mint, 2020)
Setho ka Gaon

With each passing day, the ‘curtain of separation’ weighs down on the women of Afghanistan, paving the way for tyranny to thrive.
Arth

13.76% Women Entrepreneurs:
Is India truly heading towards the Growth?
By Mahima Sachdev

Source: Startup Talky
Women represent 13.76% of the total entrepreneurs in India. Only 5 out of 136 Indian “unicorn” startups are founded by women. Is this the real advancement? The Indian economy has shown a gradual growth in the past few years, and simultaneously there has been a surge in the number of startups and new ventures, most of which are founded by men. One big factor of this growth is the power of the internet which has helped women in all types of businesses to expand their business through digital media platforms, but the ability to promote socio-economic equity through women's entrepreneurship still stands unfulfilled.
Regardless of gender, every entrepreneur faces challenges during the course of their entrepreneurial journey. Due to the deep-rooted socio-economic barriers, women find it difficult to gain access to a stable income to support their families. Male chauvinism is still common in many parts of the country with women being considered as weak in all respects and not being treated equally could be one of the main challenges of their restricted entry in business. The stereotypical mindset of the society according to which- women are expected to play many roles, is also stopping them to some extent. Being the ‘woman of the house', she is expected to keep it all together and excel at every role she plays which makes the work-life balance really difficult. Financial support is usually gender-biased because of which there is no collateral security for women and they face great challenges in raising loans for their businesses. Moreover, available Government help has so much red-tapism that it makes the process cumbersome. Unlike men, women's mobility in India is also limited due to the usual belief of not renting a house to a single woman.
Despite all the challenges faced by women, they ensured that neither financial constraints nor the lack of resources can stop them from succeeding in their field. “As a woman business leader, I know that I must put in double the effort than my male counterparts to prove myself. As I interact with other women founders, I realise that their story is similar,” Rashim Mogha, Customer Market Leader for Leadership and Business Solutions at Skillsoft mentioned in an interview with Hindustan Times. We all know how negatively the pandemic impacted us in businesses and economic growth and how it increased the losses. ECONOMIC TIMES (Oct 2020) mentioned that ‘as much as 73% of women-owned businesses in urban India are littered with the pandemic-induced slowdown with almost one-fifth seeing their revenues nearly exhausted, but 90% women entrepreneurs are confident that they'll overcome the crisis. As much as 54% of them have already changed their business model in response to COVID 19, and another 24% plan to make a change by December. Only 6% of respondents said they're not going to be able to shift their business model’
So, the current situation of women entrepreneurs in India is better than in the past but could be much better for the future economic boom. The United Nations Development Program’s (UNDP) Human Development Report in 2015 disclosed how gender equality may be immensely beneficial to economic growth. While the progress has been fundamentally made through the government's innovative policies, now it is the time for corporates and civil societies to come into the game and play their part on the front foot to support women entrepreneurs, educate them about the subject, and provide financial help which could change the course of growth. Incubator Centres like NSRCEL and 5ideas are tremendously promoting and supporting women-led startups. It is estimated that in less than 10 years women entrepreneurs could create more than 150 million new jobs.
To encourage this culture, we need to reconceptualize the duties of a woman for them to shine bright in their professional pursuits. And as we achieve this, it will encourage more and more women to take risks and support their families to make this male-dominated world patriarchy-free. Furthermore, the gender gap in India is 62.5%, mostly because of women’s lesser contribution in politics, leadership roles, and technology. According to the IMF, an increase in women's entrepreneurship and employment can lead to an increase in India’s GDP up to 1.6 points. ‘Women business-owners could potentially create 150 million-170 million jobs in India by 2030’, as per a 2019 report, Powering The Economy With Her: Women Entrepreneurship In India, published jointly by Google and Bain & Company, a Boston-based consulting firm.
Efforts are being taken at all levels to bring in gender equality in all spheres to ensure the active participation of women in the fields like politics and leadership. It is also important for women to take risks and identify their unexplored talents and train themselves in various fields to increase their productivity. ‘Nari se Kharidari’, a clarion call given by Prime Minister Shri Narendra Modi, urged people to buy from local and small-scale women vendors. If every individual works with the same attitude towards respecting the position of women and supporting them, then very soon we can succeed in gender equality and the day is not far when we can have 50% businesses led by women entrepreneurs.

Mahima Sachdev
Wilson College, Mumbai University
* The comments section is open for a healthy debate and relevant arguments. Use of inappropriate language and unnecessary hits towards
the department, the newsletter, or the author will not be entertained.